Brendon Coffey has had significant experience in the five-star level of hospitality industry prior to joining Clean Planet as a Master Regional Franchisee - South Auckland. Brendon and his wife Sharon are interested in doing this business because of the differences that Clean Planet is making in the cleaning industry: "they are environmental friendly and have a Sustainability focus". Brendon also wants to see Clean Planet as one of the top companies in the cleaning industry in New Zealand.

As a local New Zealander, Brendon understands the market very well and emphasises the importance of the family in this business. "A lot of our franchisees are also families or couples; that's why a family business fits well. We hope to help other people to reach their goals through working together in the business, through coaching and training during the entire process."