September has officially begun, and you know what that means; it’s our annual campaign month – Breathe Better September!
Breathe Better September is a national campaign to raise awareness of respiratory conditions in New Zealand. The campaign encourages all Kiwis to show their support for better breathing and healthy lungs, and to start thinking about how they can improve their respiratory health, and a big part of that is Better Breathing Challenge.
The Everyday Hero Better breathing Challenge encourages people to get out, get active, and improve their respiratory health. This can be as simple as walking around the block once a day, practicing some yoga, or running a marathon; whatever pushes you to raise awareness and improve your own health.
Schools, companies, families, or individuals can set up their own Better Breathing Challenge fund-raising page on “Everyday Hero“, and digital Everyday Hero packs are available to help promote your campaigns, including posters, images, factsheets, and more.
Breathe Better September officially launched at an event in Wellington on Monday, September 2. “Bubbles for Better Breathing” featured bubble blowing and informational handout, and aimed to get people thinking about how even the smallest activity (like blowing bubbles) can be impacted by asthma and other respiratory illnesses.
Sailor the Puffer Fish also made a special visit to Porirua Public Library on Wednesday, September 4 to teach 145 enthusiastic pre-school to primary school kids and their parents about asthma. Joined by performer Chris Lam Sam, Sailor shared his tips on how to manage asthma through song and dance, what triggers to look out for, and what to do in an emergency.
“This campaign not only encourages Kiwis to think about active lifestyle, but also educates and informs the public about asthma and other respiratory conditions,” says Foundation CE, Letitia. “One in six New Zealanders have a respiratory disease, and it’s the third most common cause of death. This campaign is huge for us to help the country understand just how serious these illnesses are.”